Fake Steve on kindle, “iTablet”
Wednesday, September 30th, 2009I hope it’s all right with fake Steve that I quote him this extensively, but I know that some of you aren’t going to click through to read his blog in person, even though you should. Dig this:
There is no point in moving to digital readers if we’re just going to do what we did on paper. That’s why Kindle is such a piece of shit. All they did was pave the cowpath. And that’s why we’ve held back on our Tablet — not because the technology wasn’t ready, but because the content guys are such fucktards that they still can’t create anything that makes it worth putting the Tablet into the world.
It’s stunning how few of the big guys in publishing actually understand this. We’ve invited them in for meetings, and while we’re talking we sort of give them a little quiz, in the form of a very simple question: Where do you think publishing is going? Most of them can’t see anything other than what they’ve done in the past. To them this is all just another blip, a little shift in their business, like going from black-and-white newspapers to color, or going from broadsheet to tabloid.
But that’s not it at all. We’re talking about an entirely new way to convey information, one that incorporates dynamic elements (audio, video) with static elements (text, photos) plus the ability for the “audience” to become content creators, not just content consumers.
The funny thing is that the publishing guys still consider themselves the “creative” side of the business, even though they’re the ones with no vision. In their minds, we techies are just a pack of drones. And they wonder why, in this new digital age, we’re reaping most of the financial rewards.
My guess is that the truly revolutionary content is not going to come from the old-guard publishers. It’s going to come from new guys, kids who have grown up digital. This notion of mashing together elements comes naturally to them. And somewhere out there, a genius is waiting to be discovered — the Orson Welles of digital media, someone who will create an entirely new language for storytelling. If you’re reading this, Orson Jr., please get in touch. I’ve got something I want to show you. Okay? Peace.
