According to Fortune, Apple has a tough row to hoe in its effort to rescue us from TV awfulness. Why? Some wall-street guy spilled the beans on what senior VP Eddie Cue had to say on the matter:
[Apple] will enter markets where it feels it can create great customer experiences and address key problems. The key problems in the television market are the poor quality of the user interface and the forced bundling of pay TV content, in our view. While Apple could almost certainly create a better user interface, Mr. Cue’s commentary suggested that this would be an incomplete solution from Apple’s perspective unless it could deliver content in a way that is different from the current multichannel pay TV model.
Unfortunately for Apple and for consumers, acquiring rights for traditional broadcast and cable network content outside of the current bundled model is virtually impossible because the content is owned by a relatively small group of companies that have little interest in alternative models for their most valuable content.
So basically content companies are holding back the revolution. I wouldn’t bet on them holding it back forever. But it really could be a while. Sad.